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World Film Collective is a charity working internationally that trains young people in
filmmaking and journalism using mobile phones. We use accessible and affordable technology to enable young people to participate in the digital revolution

WFC is offering a unique perspective on the world’s most important sporting event – exclusive, insider, user-generated content unlike anything mainstream media has to offer. Our team of 48 Citizen Journalists, young people who have been trained in Sports and News journalism, will be covering World Cup events from inside their communities. Experience the World Cup from four townships, simultaneously through:

Match Reports! Want to hear about the goal that determined the game? Our journalists report on these pivotal moments with opinions from local personalities.

Lifestyle Pieces! Football has inspired millions around the world. From the kids who strive to go
pro, to the teens that turned their lives around for the game, we will be documenting the power of football.

NewsWhat’s it like to have one of the largest sporting events in the world in your back yard? We’ll show you what is happening outside of the stadium walls.

Reality TV"!The masses of fans who don’t have tickets will be watching the matches at home or at their local pub. This weekly series will feature a local family and the communal experience of
watching the World Cup at home.

Video Diaries! Turning the camera on themselves, these young people will chart the impact of the World Cup on their own lives in daily video diary inserts.

Pre-Match Reports! Including vox-pops and interviews with local personalities, these reports will capture the atmosphere as the community gears up to watching their favourite teams play.

From short, real-time updates to a thorough look back at the week’s best events, our reporters have something to satisfy any audience.
10 secs! Ideal as short inserts in News Features
30 secs! Perfect for highlighting how the World Cup is affecting ordinary South Africans!
2 mins! In depth stories that see through the headlines
4 mins / 2 parts! A story with legs, these two-part features will keep audiences engaged.
15 mins! A round-up of the week’s highlights, this packaged show will include a selection of the
best reports from around the townships.!!!

Social Media + World Cup = New Journalistic Landscape

For the first time social media is present at the World Cup, presenting an unprecedented shift in
the journalistic landscape. News will spread as it happens with people turning to Twitter, Facebook, and YouTube to find out about the latest events. WFC is sharing our unique and
exciting World Cup content online, and is offering our partners a chance to be ahead of the game.